Molly

@wornbymolly is a London-based fashion creator who specialises in aspirational holiday and everyday outfit content, with a strong lean toward European summer aesthetics — think Sorrento strolls, all-white looks, and neutral-toned evening wear. Her feed is almost entirely carousel posts (87% sidecar), suggesting a highly curated, editorial approach that performs well for showcasing full outfits and multiple styling options. With 143K followers and an active LTK presence, she has clear shoppability infrastructure in place, making her a practical fit for conversion-focused campaigns, though her 1.11% engagement rate and infrequent posting cadence (roughly once every 10 days) suggest she's a quality-over-quantity creator rather than a high-volume one. She'd be a natural partner for affordable-to-mid-range fashion brands with a European or resort aesthetic — Zara already appears organically in her content — as well as travel, lifestyle, and accessories brands targeting style-conscious millennial women in the UK.