Best Influencers for Beauty Brand Campaigns (2026)

A fashion-focused TikTok creator with 497.8K followers who specializes in outfit-of-the-day (OOTD) content, as evidenced by her consistent use of #ootdgirl, #ootdinspo, and #ootd hashtags.

A Portuguese-speaking TikTok creator with nearly 500K followers who appears to focus on mystical and fairy-like content based on her bio's evil eye and fairy emojis.

Creates lifestyle content for her 493,000 TikTok followers, posting primarily in Portuguese while based in the United States, indicating strong appeal to the Brazilian-American and broader Portuguese-speaking diaspora communities.

A lifestyle influencer with 485,093 followers who posts exclusively carousel content (sidecars) at a steady pace of 2.1 posts per week, though her 1.45% engagement rate suggests her audience may not be highly active.

Dear Dahlia Beauty operates as a vegan Korean beauty brand's official Instagram account with 482,539 followers, focusing on premium K-beauty products through polished lifestyle content that's 53% carousel posts and 40% video.

Creates 100% video content focused on simple, accessible makeup tutorials specifically for women over 40, posting approximately once weekly to her 480,270 followers.

Creates lifestyle and fashion content centered around her Harvard debate team experiences, with a focus on get-ready-with-me videos and shopping hauls featuring high-end brands like Dior, Alo, and Aritzia.

Creates aspirational fashion, beauty, and lifestyle content for her 475K Instagram followers, mixing glamorous outfit posts featuring luxury brands like Valentino, Chanel, and Miu Miu with personal moments and beauty treatments.

A Mexican fashion content creator with 472.7K followers who specializes in maximalist styling content, featuring vibrant "meximalismo" looks, GRWM videos, and fashion challenges that celebrate bold, colorful aesthetics.

A Dubai-based beauty and lifestyle creator with 471K followers who posts 3.5 times per week with a solid 3.42% engagement rate, primarily using carousel posts (73%) over video content.

Creates beauty, fashion, lifestyle, and travel content on TikTok for a young Portuguese-speaking audience of 471,800 followers, with her bio emphasizing her 18-year-old demographic appeal through teen-focused emojis and styling.

Is a fashion and lifestyle creator who positions herself as a "real life Bratzdoll" and advocates for limb difference representation in fashion and beauty content.

Isabella Cortés is a Colombian lifestyle influencer with 471,020 followers who creates aspirational content focused on beauty, self-improvement, and women's empowerment, posting 5.1 times weekly with a 73% video content mix.

A TikTok creator with 467,900 followers who emphasizes authenticity by clearly stating "MY ONLY PAGE.

A 21-year-old TikTok creator with 467,200 followers who maintains an exceptionally high 11.54% engagement rate despite posting infrequently at just 0.2 posts per week.

A Japanese TikTok creator based in Osaka with 466,000 followers who uniquely creates content in Portuguese, suggesting strong connections to Brazil's large Japanese diaspora community or Portuguese-speaking audiences interested in Japanese culture.

A NYC-based lifestyle creator with 465.8K TikTok followers who posts 7.6 times weekly, maintaining a solid 3.67% engagement rate through a mix of outfit inspiration content and relationship commentary.

A Honduran-American TikTok creator in Texas who produces Spanish-language content focused on motherhood and beauty tutorials, posting 25.2 times per week to her 465,600 followers.

Is a Spanish fashion and lifestyle creator with 463K followers who specializes in minimal, cohesive outfit styling with heavy emphasis on Zara pieces and "Get Ready With Me" content across her 87% video format.

Creates Spanish-language beauty and lifestyle content focused heavily on fragrances and perfumes, with 80% video content including GRWM (Get Ready With Me) tutorials and fragrance reviews that showcase her expertise in luxury scents.

A 23-year-old NYC-based TikTok creator with 449.5K followers who produces dance and trend-focused video content at a high frequency of 6.2 posts per week.

A Portuguese-language elegance and confidence coach with 456K Instagram followers who focuses on helping women develop personal style and self-assurance.

Creates lifestyle and beauty content centered around self-care routines, featuring nighttime skincare rituals and makeup tutorials with a cozy, aspirational aesthetic that incorporates her identity as a cat mom.

Creates viral social experiment and street reaction content on TikTok, primarily featuring herself testing public reactions to her outfits and appearance with 200M+ monthly organic views and 449K followers.

Produce fashion and beauty content centered around outfit inspiration, makeup tutorials, and "get ready with me" videos, with a particular focus on high-street fashion brands like Zara and Charlotte Tilbury cosmetics.

A TikTok creator with 443,400 followers who operates under a minimal bio approach with just "Trochez♥️," suggesting they let their content speak for itself.

A Brazilian lifestyle creator with 441K followers who focuses on women's health, curvy fashion, and beauty content with a bi-weekly sales approach indicated by her frequent use of #ventaquincenal.

Creates predominantly video content (93%) focused on relatable relationship humor and women's empowerment, posting sparingly at 0.2 times per week but achieving an exceptional 61.56% engagement rate with her 440K followers.

A TikTok beauty creator with 440,300 followers who specializes in makeup tips and tutorials, as indicated by her bio "semua makeup tips ada disini💗" (all makeup tips are here).

A Muslim lifestyle and travel creator who focuses on Albanian culture and Islamic content, posting videos exclusively to her 438,500 followers with a solid 4.11% engagement rate.