Amber-Rose Badrudin

Amber Rose is a business-focused lifestyle creator who combines entrepreneurial content with beauty and personal development, maintaining an exceptionally high 35.86% engagement rate despite posting only 0.4 times per week on Instagram while commanding 1M followers on TikTok. Her content splits between carousel posts (73%) and videos (27%), featuring GRWM content, hair transformations, and authentic personal reflections about her entrepreneurial journey, including her appearance on BBC's The Apprentice and recognition as an ITV Business Creator for 2025. Beauty brands, hair care companies, and business/entrepreneurship-focused brands would find strong alignment with her audience, as evidenced by successful partnerships with L'Oréal Paris and her own ventures in the beauty space. Her greatest strength lies in her authentic storytelling about building a business from scratch, combined with her ability to generate massive engagement through vulnerable, relatable content that resonates deeply with her audience's aspirations.