Charleen Murphy

Charleen Murphy is an Irish lifestyle and beauty creator with nearly 400K Instagram followers, producing an even split of video and Reel-style carousel content at a deliberately low posting cadence — yet she maintains an extraordinary 26% engagement rate, signaling a highly loyal and responsive audience. Her content blends soft, aesthetic beauty tutorials (featuring brands like Sculpted by Aimee, YSL, and ABH), travel moments, and approachable everyday lifestyle, all delivered in a warm, feminine, and playful tone. She's a strong fit for beauty, haircare, and premium lifestyle brands — as evidenced by existing partnerships with Kérastase and Centra — particularly those targeting young Irish and UK women who respond to aspirational but relatable content. Her standout engagement rate despite infrequent posting suggests her audience is genuinely invested rather than passively scrolling, making her a high-impact partner even for lower-volume campaign structures.