Erum Khan

@its_erumkhan is a lifestyle creator based in Islamabad who focuses on beauty, fashion, and wellness content with an aspirational yet accessible tone, maintaining 54,443 followers and a 2.87% engagement rate with consistent posting at 4.1 times per week. Her content heavily features "get ready with me" videos, hair care tutorials (particularly focusing on hair growth and natural oils), fragrance recommendations, and fashion styling, with 60% of her posts being carousel content that allows for detailed product showcases. Beauty and personal care brands, particularly those in hair care, fragrance, and skincare categories, would find strong alignment with her audience, as evidenced by her detailed product-focused content and hashtags like #rosemaryoilmagic and #hairgrowthjourney. Her notable strength lies in her ability to create aspirational lifestyle content while maintaining relatability, and her clear "paid collabs only" policy signals professionalism, plus her cross-platform presence with 152k+ YouTube subscribers indicates strong content creation capabilities and broader reach potential.