Kari | mom of three

Kari Salmen is a Miami-based Spanish-speaking content creator with 181K Instagram followers who focuses on fashion, beauty, and motherhood lifestyle content, posting 9.3 times per week with a 73% video content mix. Her authentic, relatable tone in Spanish resonates particularly well with Latina audiences, as evidenced by her partnerships with major beauty brands like Dior, YSL Beauty, L'Oréal, and Maybelline, plus her cross-platform presence with 88K TikTok followers. Beauty and skincare brands targeting Hispanic markets would find strong alignment, especially those seeking to showcase summer makeup looks, everyday beauty routines, and products for busy mothers. Her 2.08% engagement rate combined with frequent posting and bilingual hashtag strategy demonstrates consistent audience connection, while her partnerships with both luxury (Dior, YSL) and accessible (Maybelline, Milani) brands shows versatility across price points.