Marthy Bum

@marthybum is a Mexico City-based Spanish-language creator with 113K followers on Instagram who blends fashion, pop culture, and vintage aesthetics through a retro-inspired, feminine lens — referencing icons like Dusty Springfield and Leo Dan while tagging locations like Chapultepec. Her content skews heavily video (60%) with a conversational, playful tone in Spanish, making her a strong fit for brands targeting Latina audiences in Mexico and the U.S. Hispanic market. She has established paid partnerships with Fashion Nova, Pull&Bear, Ray-Ban Meta, and Hendrick's Gin, signaling comfort across fast fashion, accessories, and lifestyle categories — and her Hendrick's caption ("Las chicas cool y frescas amamos el gin") shows she can integrate brand messaging naturally into her voice. With a 2.37% engagement rate and consistent 2.5 posts per week, she's a reliable mid-tier partner best suited for fashion, vintage-adjacent beauty, lifestyle beverage, or retro-leaning accessory brands looking for culturally resonant Spanish-language content.