moodpourtoi

@moodpourtoi is a beauty and editorial content creator based in LA/NY who curates aspirational "vanity essentials" content with a dreamy, aesthetic-forward tone — think glazed skin, dewy bronzes, and a consistent pink-pearlescent visual language that skews heavily toward the Hailey Bieber beauty universe. With 79K followers, a strong 3.73% engagement rate, and 5.2 posts per week, she maintains an active and responsive presence, with her content mix dominated by carousels (87%) that showcase multi-product flatlay and editorial styling. Her existing partnerships with Rhode, Dior Beauty, Prada Beauty, Chanel Beauty, Summer Fridays, Tatcha, Gisou, Merit, and Kerastase signal that premium and prestige beauty brands already trust her as a credible voice, making her a natural fit for skincare, makeup, haircare, and fragrance launches targeting trend-aware, aesthetically driven millennial and Gen Z women. A notable strength is her organic alignment with the Rhode/Hailey Bieber ecosystem — she appears as an authentic advocate rather than a transactional partner, which adds credibility for brands looking to tap into that highly engaged cultural moment.