shan spalding

Shannon creates lifestyle and beauty content with a focus on skincare (particularly SPF products), fashion, and travel experiences, maintaining a casual, friendly tone with her 55K Instagram followers. Her consistent posting schedule of 2.6 posts per week and strategic use of skincare-specific hashtags like #everydayspf and #weightlessspf, combined with existing partnerships with Eucerin and Boots UK, positions her well for beauty and skincare brand collaborations. Her content mix of 60% carousel posts and 40% video content, along with her presence across TikTok and YouTube, offers brands versatile content formats and cross-platform reach. Beauty brands, particularly those in the skincare and SPF space, fashion retailers, and travel/lifestyle companies would find strong alignment with her authentic, aspirational content style and engaged community.