YEN HERNÁNDEZ

Yenifer Hernandez is a Colombian lifestyle influencer and former beauty queen (Señorita Santander 2017-2018) who creates content focused on fashion, travel, and entrepreneurship from her base in Medellín. With 225,848 followers and a professional content mix of 50% carousel posts and 44% videos, she maintains an aspirational yet accessible tone while promoting her own clothing brand @yentienda alongside partnerships with beauty, fashion, and hospitality brands. Her content demonstrates strong alignment with fashion retailers, beauty brands, luxury hospitality, and entrepreneurship-focused companies, particularly those targeting the Colombian market. Despite a low posting frequency of 0.1 posts per week, her established partnerships with brands like Rabanne perfumes and Hotel Estelar, combined with her business ownership and former pageant title, signal credibility and influence within the Latin American lifestyle space.